Objective
My goal for this project was to make a memorable logo that describes the business and is easily transferable across different medias.
Sketches
To start this project, I began with drawing a variety of different thumbnails to see what aspects were most preferred by the client.
Refined Sketches
After the first round of sketches, the client decided that they wanted imagery of a tooth included in their logo so I made more thumbnails with that in mind.
Digital Explorations
The client liked the simpler look that I used in some of my thumbnails so I applied that to my digital explorations.
Final Logo
As a finishing touch, I made the tooth more detailed and gave it an outline to make it stand out and give it dimension.
Typographic Application
At first I thought that a more ornate font would be best to match the logo but I discovered that the professional serif font was a better match for the company.
final brand
